Getting involved and making a difference in our community

At Ultramar, here are three causes that are very dear to us:

The Ultramar Foundation

The Ultramar Foundation's mission is to provide financial support to organizations benefitting kids from our community.

Every year, we organize La Grande Ruée, a fundraising event in Montreal’s Angrignon Park that attracts thousands of people. The afternoon includes a family-friendly picnic, costumes, activities, and games.

Some of the charities that benefit from The Ultramar Foundation’s donations:



  • Big Brothers Big Sisters of Cornwall and District
  • Footprints 4 Autism
  • The Phoenix Centre for Children and Families


  • Fondation Charles-Bruneau
  • Big Brothers Big Sisters of Greater Montreal
  • The Lighthouse Children and Families

Atlantic Canada

  • Community CARES Youth Outreach
  • Froude Avenue Community Centre
  • Gencheff Children’s Camp


Breast Cancer Foundation

Ultramar helped launch My Active Health, a unique program in Ontario, Quebec and Atlantic Canada. My Active Health highlights physical activity and an active lifestyle as a way of reducing the risk of developing breast cancer, as well as preventing its recurrence.

Every year during Breast Cancer Awareness Month (October), Ultramar donates 1¢ per litre of Supreme gasoline, and $1 per Supreme car wash sold at its Ontario, Quebec and Atlantic Canada service station locations.

Also every year during Breast Cancer Awareness Month, Ultramar customers have the option to donate money to collection boxes or request that a donation be added to their transaction at the time of purchase (tracked on their sales receipts).


Quebec Major Junior Hockey League

As proud partners of the Quebec Major Junior Hockey League, Ultramar stays close to the hockey community and supports young hockey talent.

We contribute to resources that guide the next generation of young hockey players not only in their pursuit of a career in professional hockey, but also in supporting their academic endeavours toward becoming responsible, educated citizens.

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